APA Style

Bland, D, J., Osterwalder, A. (2019). Testing Business Ideas : A Field Guide for Rapid Experimentation (1). Hoboken: Wiley.

MLA Style

Bland, David, J.., Osterwalder, Alexander. "Testing Business Ideas : A Field Guide for Rapid Experimentation". 1 Hoboken: Wiley, 2019. Text.