APA Style

Schiffman, L, G., KANUK, L, L. (1999). Consumer behavior, 5th ed. (1). New Jersey: Prentice-Hall Internasional.

MLA Style

Schiffman, Leon, G., KANUK, LESLIE, LAZAR. "Consumer behavior, 5th ed.". 1 New Jersey: Prentice-Hall Internasional, 1999. Text.