APA Style

McCARTHY, E, J., Perreault, J, W, D. (2003). Applications in Basic Marketing: clippings from the populer business press, 2002-2003 edition (1). New York: McGraw-Hill/Irwin.

MLA Style

McCARTHY, E., JEROME., Perreault, Jr.,, William, D.. "Applications in Basic Marketing: clippings from the populer business press, 2002-2003 edition". 1 New York: McGraw-Hill/Irwin, 2003. Text.