APA Style

McCARTHY, E, J., BROGOWICZ, A, A. (1960). Basic Marketing: a managerial approach (10). New York: Richard D. Irwin, Inc..

MLA Style

McCARTHY, E., JEROME., BROGOWICZ, ANDREW, A.. "Basic Marketing: a managerial approach". 10 New York: Richard D. Irwin, Inc., 1960. Text.