APA Style

RAPP, S., COLLINS, T, L. (1994). Beyond MaxiMarketing: the new power of caring and daring (1). New York: McGraw-Hill Inc..

MLA Style

RAPP, STAN., COLLINS, THOMAS, L.. "Beyond MaxiMarketing: the new power of caring and daring". 1 New York: McGraw-Hill Inc., 1994. Text.