APA Style

LEONG, S, M., Quelch, J, A. (1996). Cases in Marketing Management and Strategy: an Asia-Pasific perspective . Singapore: Prentice Hall.

MLA Style

LEONG, SIEW, MENG., Quelch, John, A.. "Cases in Marketing Management and Strategy: an Asia-Pasific perspective". Singapore: Prentice Hall, 1996. Text.