APA Style
Shimp, T, A. (2007).
Integrated Marketing Communications in Advertising and prmotion, 7th ed (7).
Australia:
Deakin Print services.
MLA Style
Shimp, Terence, A..
"Integrated Marketing Communications in Advertising and prmotion, 7th ed".
7
Australia:
Deakin Print services,
2007.
Text.