APA Style

RAPP, S., COLLINS, T. (1987). Maximarketing: the new direction in promotion, advertising, and marketing strategy (1). New York: McGraw Hill International Book Company.

MLA Style

RAPP, STAN., COLLINS, TOM. "Maximarketing: the new direction in promotion, advertising, and marketing strategy". 1 New York: McGraw Hill International Book Company, 1987. Text.