APA Style

TILLMAN, R., KIRKPATRICK, C, A. (1968). Promotion: persuasive communication in marketing (2). Illinois: Richard D. Irwin, Inc..

MLA Style

TILLMAN, ROLLIE., KIRKPATRICK, C., A.. "Promotion: persuasive communication in marketing". 2 Illinois: Richard D. Irwin, Inc., 1968. Text.