APA Style

CATEORA, P, L., RICHARDSON, L. (1967). Readings in Marketing: the qualitative and quantitative areas (1). New York: Appleton-Century-Crofts.

MLA Style

CATEORA, PHILIP, L.., RICHARDSON, LEE. "Readings in Marketing: the qualitative and quantitative areas". 1 New York: Appleton-Century-Crofts, 1967. Text.