APA Style

FITZSIMMONS, J, A., FITZSIMMONS, M, J. (1994). Service Management for Competitive Advantage (1). New York: McGraw-Hill Inc..

MLA Style

FITZSIMMONS, JAMES, A.., FITZSIMMONS, MONA, J.. "Service Management for Competitive Advantage". 1 New York: McGraw-Hill Inc., 1994. Text.