APA Style

WISH, J, R., STEELY, D, G. (1978). The Consumer: the art of buying wisely (1). New Jersey: Prentice Hall, Inc..

MLA Style

WISH, JOHN, R.., STEELY, DONALD, G.. "The Consumer: the art of buying wisely". 1 New Jersey: Prentice Hall, Inc., 1978. Text.