APA Style
Trout, J., Rivkin, S. (1995).
The New Positioning: The Latest on the World's #1 Business Strategy (1).
Singapore:
McGraw-Hill.
MLA Style
Trout, Jack., Rivkin, Steve.
"The New Positioning: The Latest on the World's #1 Business Strategy".
1
Singapore:
McGraw-Hill,
1995.
Text.