APA Style

RAPP, S., COLLINS, T. (1987). Maxi Marketing: The New Direction in Promotion, Advertising, and Marketing Strategy (1). Singapore: McGraw-Hill.

MLA Style

RAPP, STAN., COLLINS, TOM. "Maxi Marketing: The New Direction in Promotion, Advertising, and Marketing Strategy". 1 Singapore: McGraw-Hill, 1987. Text.