APA Style

Sudharshan, D. (1995). Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation (1). Englewood Cliffs: Prentice-Hall.

MLA Style

Sudharshan, D.. "Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation". 1 Englewood Cliffs: Prentice-Hall, 1995. Text.