APA Style

MCDONALD, M., Leppard, J, W. (1993). Marketing by Matrix: 100 practical ways to improve your strategic and tactical marketing (1). Lincolnwood: NTC Business Books.

MLA Style

MCDONALD, MALCOLM., Leppard, John, W.. "Marketing by Matrix: 100 practical ways to improve your strategic and tactical marketing". 1 Lincolnwood: NTC Business Books, 1993. Text.