APA Style

McCarthy, E, J., Perreault, W, D. (1990 &1991). Applications in Basic Marketing : Clippings from the popular Business Press . America: Richard D.Irwin Inc.

MLA Style

McCarthy, E, Jerome., Perreault, William, D. "Applications in Basic Marketing : Clippings from the popular Business Press". America: Richard D.Irwin Inc, 1990 &1991. Text.