APA Style
RAPP, S., COLLINS, T. (1990).
The Great Marketing Turnaround: The Age of the Individual-and How to Profit from It .
London:
Prentice Hall.
MLA Style
RAPP, STAN., COLLINS, TOM.
"The Great Marketing Turnaround: The Age of the Individual-and How to Profit from It".
London:
Prentice Hall,
1990.
Text.