APA Style
Kerns, S. (1992).
Marketing Financial Products and Services: a Handbook of Consumer and Institusional Marketing Strategies and Critical Issues .
Tokyo:
Probus Publishing Company.
MLA Style
Kerns, Stephen.
"Marketing Financial Products and Services: a Handbook of Consumer and Institusional Marketing Strategies and Critical Issues".
Tokyo:
Probus Publishing Company,
1992.
Text.