The IBM Way: Insights Into The World's Most Successful Marketing Organization

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The IBM Way: Insights Into The World's Most Successful Marketing Organization

Rodgers, Buck - Personal Name;

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Pojok Suwarsono-Lukia 338.761 Rod i

3330002348001

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Series Title: -
Call Number: 338.761 Rod i
Publisher: New York : Harper & Row Publishers., 1987
Collation: xiv, 235 p.; 18 cm.
Language: English
ISBN/ISSN: 0-06-091417-3
Classification: 338.761
Content Type: -
Media Type: -
Carrier Type: -
Edition: 1st
Subject(s): International business machines corporation
Computer -- Marketing
Electronic office machines
Marketing -- case studies
Specific Detail Info: -
Statement of Responsibility: -

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