Rising tide: lessons from 165 years of brand building at procter and gamble

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Rising tide: lessons from 165 years of brand building at procter and gamble

Dyer, Davis - Personal Name; Dalzell, Frederick - Personal Name; Olegario, Rowena - Personal Name;

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Pojok Suwarsono-Lukia 338.767 Dye r

3330002523001

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Detail Information

Series Title: -
Call Number: 338.767 Dye r
Publisher: Boston : Harvard Business School Press., 2004
Collation: x,467p. ill.,col.pic. 23cm
Language: English
ISBN/ISSN: 1-59139-147-4
Classification: 338.767
Content Type: -
Media Type: -
Carrier Type: -
Edition: 1st ed.
Subject(s): Brand name products -- United States -- Case studi
Procter and gamble company -- History
Product management -- United States -- Case studie
Specific Detail Info: -
Statement of Responsibility: -

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