The Future of Strategy: A Transformative Approach to Strategy for a World That Won

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The Future of Strategy: A Transformative Approach to Strategy for a World That Won

Aurik,Johan - Personal Name; Fabel,Martin - Personal Name; Jonk, Gillis - Personal Name;

This book is about reversing course and repositioning strategy in its rightful place as the overarching management system. The authors introduce their core methodology, designed to future proof companies against the friction and "fog of war" that inexorably accompany changing times. They synthesize three fundamental principles that, when combined, provide the means to reclaim strategy. The Future of Strategy brings strategy back from those big top-down plans. It answers the questions of executives facing tumultuous business conditions and rapidly shifting markets: Is strategy still possible? Yes. Aren't strategies outdated before they can be implemented? Not if they are done right. Rather than developing strategy, aren't we better off being agile and able to capitalize on emerging trends faster than our peers? Agility complements strategy; it cannot replace it.

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Pojok Suwarsono-Lukia 658.4012 Aur f

3330002529001

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Detail Information

Series Title: -
Call Number: 658.4012 Aur f
Publisher: New York : McGraw-Hill., 2015
Collation: vii, 197p.: ill.; 24 cm
Language: English
ISBN/ISSN: 978-0071848749
Classification: 658.401 2
Content Type: -
Media Type: -
Carrier Type: -
Edition: 1st ed.
Subject(s): STRATEGIC MANAGEMENT
Specific Detail Info: -
Statement of Responsibility: -

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