APA Style

Ramaswasmy, P, C, , V. (2004). The Future Of Competition: Co Creating Unique Value With Customers (1st.ed). America: Harvard Business School Press.

MLA Style

Ramaswasmy, Prahalad, C.K., , Venkat. "The Future Of Competition: Co Creating Unique Value With Customers". 1st.ed America: Harvard Business School Press, 2004. Text.