Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders | Perpustakaan Universitas Islam Indonesia

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Morgan, Adam - Personal Name;

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Pojok Suwarsono-Lukia 658.8 Mor e

3330002995001

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Series Title: -
Call Number: 658.8 Mor e
Publisher: New Jersey : Adweek Media., 2009
Collation: xxiv, 336 p; 29 cm
Language: English
ISBN/ISSN: 978-0-470-238-27-1
Classification: 658.8
Content Type: -
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Edition: 2nd ed.
Subject(s): Business
Specific Detail Info: -
Statement of Responsibility: -

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