APA Style

Belch, G, E., Belch, M, A. (2001). Advertising and Promotion : An Integrated Marketing Communications Perspective, 5th Ed. . Boston: The McGraw-Hill Companies, Inc..

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and Promotion : An Integrated Marketing Communications Perspective, 5th Ed.". Boston: The McGraw-Hill Companies, Inc., 2001. Text.