APA Style

Belch, G, E., Belch, M, A. (1995). Advertising and Promotion: An Integrated Marketing Communications Perspective, 3rd Ed. (3). Chicago: Irwin.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and Promotion: An Integrated Marketing Communications Perspective, 3rd Ed.". 3 Chicago: Irwin, 1995. Text.