APA Style

Belch, G, E., Belch, M, A. (2004). Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed. (6). New York: McGraw-Hill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed.". 6 New York: McGraw-Hill, 2004. Text.