APA Style

AAKER, D, A., MYERS, J, G. (1986). Advertising management, 2nd. Ed. . New Delhi: Prentice-Hall of India Private Limited.

MLA Style

AAKER, DAVID, A.., MYERS, JOHN, G.. "Advertising management, 2nd. Ed.". New Delhi: Prentice-Hall of India Private Limited, 1986. Text.