APA Style

Shimp, T, A. (2003). Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed. (6). Ohio: South-Western.

MLA Style

Shimp, Terence, A.. "Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed.". 6 Ohio: South-Western, 2003. Text.