APA Style
Lehmann, D, R., Winer, R, S.
(1997).
Analysis for Marketing Planning 4th. Ed.
(
4)
.
California:
Irwin.
MLA Style
Lehmann, Donald, R.., Winer, Russell, S..
"Analysis for Marketing Planning 4th. Ed.".
4
California:
Irwin,
1997.
Text.