APA Style

Perreault, J, W, D., MacCarthy, E, J. (2000). Applications in Basic Marketing : Clippings from the Populer Business Press, 1999 - 2000 Edition . Boston: Irwin/McGraw-Hill.

MLA Style

Perreault, Jr.,, William, D.., MacCarthy, E., Jerome. "Applications in Basic Marketing : Clippings from the Populer Business Press, 1999 - 2000 Edition". Boston: Irwin/McGraw-Hill, 2000. Text.