APA Style

Marconi, J. (1994). Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets . Kuala Lumpur: S. Abdul Majeed & Co..

MLA Style

Marconi, Joe. "Beyond Branding; How Savvy Marketers Build Brand Equity to Create Products and Open New Markets". Kuala Lumpur: S. Abdul Majeed & Co., 1994. Text.