Blue Ocean Strategy (Strategi Samudra Biru); Ciptakan Ruang Pasar Tanpa Pesaing dan Biarkan Kompetisi Tak Lagi Relevan

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Blue Ocean Strategy (Strategi Samudra Biru); Ciptakan Ruang Pasar Tanpa Pesaing dan Biarkan Kompetisi Tak Lagi Relevan

KIM, W. CHAN - Personal Name; MAUBORGNE, RENEE - Personal Name;

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Detail Information

Series Title: -
Call Number: 658.802 Kim B
Publisher: Jakarta : Serambi Ilmu Semesta., 2006
Collation: 0; 315p,; 23 cm.
Language: Indonesia
ISBN/ISSN: 979-16-0117-8
Classification: 658.802
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Edition: -
Subject(s): Manajemen Pemasaran - Strategi Pemasaran
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