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Branding in Asian : The creation, Development and management of Asian brands for the global market

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Detail Information
Series Title
-
Call Number
658.827 095 Tem B
Publisher
Singapore : John Wiley & Sons.,
Collation
xii; 261p,; 24 cm.
Language
ISBN/ISSN
0-471-83576-5
Classification
658.827 095
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Brand Name Products-Marketing-Competition-Case Stu
Specific Detail Info
-
Statement of Responsibility
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