APA Style

Dwyer, F, R., Tanner, J, J, F. (1999). Business Marketing : Conneceting Strategy Relationships, and Learning . Boston: Irwin/McGraw-Hill.

MLA Style

Dwyer, F., Robert., Tanner, Jr.,, John, F.. "Business Marketing : Conneceting Strategy Relationships, and Learning". Boston: Irwin/McGraw-Hill, 1999. Text.