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Commodity Advertising : The Economics and Measurement of Generic Programs

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Detail Information
Series Title
-
Call Number
659.113 For C
Publisher
New York : Lexington Books.,
Collation
x; 294p,; 26 cm.
Language
ISBN/ISSN
0-02-910405-X
Classification
659.113
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Advertising
Specific Detail Info
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Statement of Responsibility
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