APA Style

KANUK, L, L., SCHIFFMAN, L, G. (1997). Consumer Behavior, 6th. Ed. (6). New Jersey: Prentice Hall.

MLA Style

KANUK, LESLIE, LAZAR., SCHIFFMAN, LEON, G.. "Consumer Behavior, 6th. Ed.". 6 New Jersey: Prentice Hall, 1997. Text.