Customer Equitty: Building and Managing Relationships as Valuable Assets

Text

Customer Equitty: Building and Managing Relationships as Valuable Assets

Blattberg, Robert C. - Personal Name; Getz, Gary - Personal Name; Thomas, Jacquelyn S. - Personal Name;

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3101002713001

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Series Title: -
Call Number: 658.812 Bla C
Publisher: Boston : Harvard Business School Press., 2001
Collation: xix; 228p,; 24 cm.
Language
ISBN/ISSN: 0-87584-764-1
Classification: 658.812
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Edition: -
Subject(s): Customer Loyalty,Customer Services-Marketing,Custo
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Statement of Responsibility: -

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