APA Style

Wills, G. (1982). Customer Policy as an Alternative Orientation to Marketing Simple (EJM), Vol. 16, No. 4, 1982 (1). Yorkshire: MCB Publications.

MLA Style

Wills, Gordon. "Customer Policy as an Alternative Orientation to Marketing Simple (EJM), Vol. 16, No. 4, 1982". 1 Yorkshire: MCB Publications, 1982. Text.