APA Style

Storbacka, K., Lehtinen, J, R. (2001). Customer Relationship Management; Creating Competitive Advantage Through Win-Win Relationship Strategies . Singapore: McGraw-Hill.

MLA Style

Storbacka, KAJ., Lehtinen, Jarmo, R.. "Customer Relationship Management; Creating Competitive Advantage Through Win-Win Relationship Strategies". Singapore: McGraw-Hill, 2001. Text.