APA Style

Zaichkowsky, J, L. (1995). Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues (1). Westport: Quorum Books.

MLA Style

Zaichkowsky, Judith, Lynne. "Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues". 1 Westport: Quorum Books, 1995. Text.