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Defending Your Brand Against Imitation; Consumer Behavior, Marketing Strategies, and Legal Issues

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Detail Information
Series Title
-
Call Number
658.827 Zai D
Publisher
Westport : Quorum Books.,
Collation
xvii; 184p,; 21 cm.
Language
ISBN/ISSN
0-89930-829-5
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
1
Subject(s)
Brands Name Product - Marketing Management
Specific Detail Info
-
Statement of Responsibility
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