APA Style

REIDENBACH, R, E., Grubbs, M, R. (1987). Developing New Banking Products; A Manager's Guide . New York: Prentice-Hall.

MLA Style

REIDENBACH, R., ERIC., Grubbs, M., Ray. "Developing New Banking Products; A Manager's Guide". New York: Prentice-Hall, 1987. Text.