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Differentiate or die : survival in our era of Killer competition

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Detail Information
Series Title
-
Call Number
658.8 Tro D
Publisher
New York : John Wiley & Sons.,
Collation
x; 230p,; 24 cm.
Language
ISBN/ISSN
0-471-35764-2
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
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Subject(s)
Marketing - Advertising - Brand Name Products
Specific Detail Info
-
Statement of Responsibility
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