APA Style

Prahalad, C. (2005). Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits . United States: The Reader\'s Digest Association, Inc.

MLA Style

Prahalad, C.K.. "Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits". United States: The Reader\'s Digest Association, Inc, 2005. Text.