APA Style

Prahalad, C. (2002). Fortune at the Bottom of the Pyramid, Eradicating Poverty Through Profits . United States: The Reader\'s Digest Association, Inc.

MLA Style

Prahalad, C.K.. "Fortune at the Bottom of the Pyramid, Eradicating Poverty Through Profits". United States: The Reader\'s Digest Association, Inc, 2002. Text.