APA Style
Kotabe, M., Helsen, K.
(1998).
Global Marketing Management, 2nd Ed.
.
New York:
John Wiley & Sons.
MLA Style
Kotabe, Masaaki., Helsen, Kristiaan.
"Global Marketing Management, 2nd Ed.".
New York:
John Wiley & Sons,
1998.
Text.