APA Style

Belch, G, E., Belch, M, A. (1995). Intorduction to Advertising & promotion : An Integrated Marketing Communications Perspective, 3rd Ed. . Chicago: Irwin.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Intorduction to Advertising & promotion : An Integrated Marketing Communications Perspective, 3rd Ed.". Chicago: Irwin, 1995. Text.