Intorduction to Advertising & promotion : An Integrated Marketing Communications Perspective, 3rd Ed.

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Intorduction to Advertising & promotion : An Integrated Marketing Communications Perspective, 3rd Ed.

Belch, George E. - Personal Name; Belch, Michael A. - Personal Name;

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Detail Information

Series Title: -
Call Number: 659.1 Bel I
Publisher: Chicago : Irwin., 1995
Collation: xxii; 762p,; 28 cm.
Language
ISBN/ISSN: 0-256-13696-3
Classification: 659.1
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Edition: -
Subject(s): Sales Promotion,Communication in Marketing,Adverti
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Statement of Responsibility: -

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