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Managing Brand Equity : Capitalizing on the Value of a Brand Name

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Detail Information
Series Title
-
Call Number
658.827 Aak M
Publisher
New York : The Free Press.,
Collation
xiii; 295p,; 24 cm.
Language
ISBN/ISSN
0-02-900101-3
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Brand Name Products-Valuation-United States-Manage
Specific Detail Info
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Statement of Responsibility
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